These faith-based elements allow Sound of Freedom to appeal to a specific and dedicated audience of religious individuals who may not be the primary targeted audience of other mainstream movies. Sound of Freedom, on the surface, is about an action-packed rescue operation, but it also has faith-based underpinning in its overarching storyline.
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Since the 4th of July is, more than anything else, a celebration of American culture and values, what better way to celebrate than watching a movie revolving around the courageous endeavors of a national hero? Sound of Freedom's true story connotations add even more heft to the strong emotional connection and sense of patriotism it evokes in audiences. Sound of Freedom features an American hero who braves all odds and even puts his life on the line for the greater good, which seems to be in perfect tandem with the cultural significance of the 4th of July. Another aspect that contributed to its box office performance is its patriotic undertones.
Considering how several box office hits like Men In Black, Minions: The Rise of Gru, and Independence Day premiered on the 4th of July, the observed holiday seems like a favorable day for movies since it is anyway a time for family gatherings and outings. Sound of Freedom gained another solid edge from its 4th of July release because it gave the movie a big holiday opening before its first-weekend boost.
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